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Retail chain Crate & Barrel Holdings has partnered with Adyen NV to process payments for its 110 physical stores in the United States and Canada. The deal also covers processing for Crate & Barrel’s CB2 stores, a sister brand that sells modern furniture.
Crate & Barrel will use Adyen’s unified commerce platform, a multichannel payment solution that connects a merchant’s back-end systems across all sales channels, to consolidate all payments into one platform and provide insights into customer behavior across physical and online channels.
The retailer sought a technology partner that could connect its in-store and online sales channels as it sees nearly an equal split between transactions completed in-person and via e-commerce.
Having insights into consumer behavior across multiple sales channels is becoming increasingly important for merchants, as 43% of consumers start shopping in one sales channel, then complete their purchase in another, according to a recent report from Adyen.
Some 75% of businesses surveyed for the report don’t enable their customers to shop across multiple channels, and 22% maintain online sales channels and physical stores as strategically separate entities. Providing a means for multichannel shopping can increase sales, the report argues. Among merchants that have connected their back-end system, 47% report increased sales, the report says.
Adyen surveyed 38,000 consumers and 13,000 businesses in 26 countries for the study.
Connecting data from all of Crate & Barrel’s sales channels will enable the retailer to make more informed, data-driven decisions when it comes to the customer experience, regardless of the sales channel, Adyen says.
Also on Monday, Adyen announced a deepening of its commitment to support payments in the burgeoning electric-vehicle charging industry, working with the Israel-based processor Nayax.
