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Consumers’ fondness for using their mobile devices is going to affect mobile ticketing in a big way by 2020, says Juniper Research in its “Mobile & Online Ticketing: Transport, Events & NFC 2017-2020” report released this week.
In it, United Kingdom-based Juniper forecasts that by 2020 the number of digital ticketing users across all platforms will exceed 1.8 billion, with those favoring mobile near-field communication at 215 million.
Most consumers prefer using a mobile device or app for the purchase, delivery, and validation of mobile tickets, the firm says. “This has been confirmed by all our interviewees; however, some participants noted that many of the ticketing providers are well behind their digital-goods counterparts in terms of mobile-user experience,” Juniper notes in a whitepaper about the report.
In North America, quick-response codes, or visual authentication of the ticket on a mobile device, dominates, but mobile contactless ticketing is growing in other regions, like Europe.
In London, for example, more than 625,000 contactless ticket transactions per day are made for public-transit rides alone. Such transactions may get a boost in the United States when New York City’s Metropolitan Transportation Authority changes its fare system to NFC-based contactless technology over the next five years. NFC technology’s ability to provide the equivalent of a physical cash transfer or credit card transaction will aid mobile ticketing’s ascendancy, Juniper says.
Juniper predicts that mobile tickets purchased will exceed online ticketing transactions in 2017.
