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Ethiopian Airlines Adopts a Platform From Carrier-Payment Specialist Cellpoint Mobile

Ethiopian Airlines, which flew more than 8.7 million passengers in 2017, will use the Cellpoint Mobile payment platform across its domestic and international operations for tickets and related transactions, Miami-based Cellpoint Mobile announced Sunday.

In addition to common payment acceptance, the deal also will enable Ethiopian Airlines, which flies 100 planes, to add alternative payment methods like Alipay and WeChat Pay, two prominent China-based mobile payment services.

An Ethiopian Airlines Boeing 787. (Image credit: Ethiopian Airlines)

“We want to make the mobile-payment process as accessible and easy as possible for all our customers,” said Miretab Teklaye, digital director of Ethiopian Airlines, in a press release. “We have made significant investments in technology to create a seamless user experience within our branded app. CellPoint Mobile gives us the flexibility we’ve been searching for to add the payment methods we need, quickly and easily, and to advise us as we continuously improve the profitability of our growing digital channel.”

Cellpoint Mobile, which in March issued a report that found customer demographics will drive mobile-commerce strategies for airlines, said Ethiopian Airlines will use its Velocity payment platform, which was built for the travel industry.

The platform enables access to multiple payment-service providers, acquirers, digital wallets, and alternative payment methods, Cellpoint Mobile says.

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