Digital Transactions Authoritative, insightful and timely information for payments professionals
Most of the world has either migrated to EMV® or is in the process, and fraudsters are beginning to focus their attention on non-EMV compliant merchants. Although Oct. 1 has come and gone, the opportunities are still readily available for VARs to capitalize on EMV. Whether because of a “wait and see” mentality, cost considerations, lengthy certification processes, or other factors, there is a lack of EMV-capable solutions for merchants to choose from.
As more merchants begin to realize the need to become EMV compliant and purchase EMV-capable devices, they will be searching for the right solution for their business. Imagine being one of the few VARs able to provide an EMV-compatible solution and the opportunities it could present. In this situation, being a first mover can also establish you as a recognized brand that has invested in the safety and security of cardholder data, which can reflect positively on your company’s image and your product.
VARs that are prepared can capitalize on these opportunities if they are EMV capable. To help clear the hurdles associated with EMV certification, TSYS has tools that can help VAR partners quickly and seamlessly adopt fully-integrated and semi-integrated solutions. Watch this video to see why TSYS’ EMV Solutions could be advantageous to VARs and their merchants.
If you haven’t begun your EMV certification process and are looking for a way to bring your solution to the EMV community efficiently and effectively, call us at 1.888.959.2017, send an email to acq-partnerprogram@tsys.com, or visit our Partner Portal to get started today!
