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Adyen Inc., known for its e-commerce payment services, on Tuesday launched a range of mobile point-of-sale devices running on the Android operating system. The new multifunction terminals are available in the United States, the United Kingdom, and the European Union.
Adyen, which is based in Amsterdam but maintains offices in the United States and other countries, says it has already deployed its new terminals with Palisis, a Swiss deployer of tourism and transportation technology, and Immfly, a Spain-based provider of in-flight digital services.
Adyen has offered point-of-sale technology in the U.S. market since 2015, but its new line of devices combines point-of-sale functionality with related business services like a cash-register or stock-keeping applications, Jan Pieter Lips, head of unified commerce for Adyen, tells Digital Transactions News. “More and more merchants are looking for more flexible ways to accept payments,” Lips says. “Adyen offers a fully integrated payment acceptance line and it’s logical that they would take that to the endpoint for the transaction, the POS terminal,” says Thad Peterson, strategic advisor, retail banking and payments, at Aite-Novarica Group, a Boston-based consultancy.
The all-in-one line also answers demand from merchants for POS products that eliminate the need for separate systems, according to information from Adyen. “The use of these devices allows the merchants we work with to run a lean operational set-up, forgoing the need to install separate systems to make it all work,” said Lips in a news release from Adyen.
The portable POS market is dominated by companies such as Block and Fiserv Inc., which offers the Clover line of payment devices, though these companies typically sell directly to merchants. Adyen, by contrast, works through resellers. The company is also best known as a provider of online payment processing. One of its biggest clients is eBay Inc., for which Adyen has provided gateway processing since the summer of 2020. “The POS terminal space is crowded with established players and brands, and it could be difficult for [Adyen] to effectively penetrate the U.S. market in the near term,” notes Peterson.
