Friday , November 29, 2024

Amitaabh Amitaabh

COMMENTARY: Build a Better Shopping Experience With Digital Layers

Remember the Pokémon GO craze? The game was a megahit because it cleverly combined the physical and digital worlds. It added an augmented contextual layer so players could use smart-phone map and camera functions to interact with characters, other players, and game elements. What if a similar augmentation toolkit were available …

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Digital Transactions