Digital Transactions Authoritative, insightful and timely information for payments professionals
By Matt Nern, Managing Partner at SignaPay
Being an ISO is a balancing act. Between closing deals, staying on top of evolving payment technology, and ensuring merchants get the support they need, there’s hardly time to deal with the inefficiencies of a slow-moving processor. Yet, too often, ISOs find themselves working with providers who offer plenty on paper but fail to deliver when it matters most.
The two questions every ISO should ask are simple: 1. Does your processor genuinely invest in your success? And 2. Does it treat your merchants with the same level of care and responsiveness that you would?
For many, the answer is a frustrating “no.” We’ve seen it time and again—big processors prioritize volume over relationships, leaving ISOs to deal with unreliable merchant support, sluggish approvals, delayed equipment deployments, limited training, and little to no sales assistance. When your processor doesn’t have your back, it’s nearly impossible to focus on what truly matters: growing your business.
At SignaPay, we’re changing that. We’ve built an ISO program designed around one goal—helping ISOs win.
Faster Support, More Deals
Time is money, and every delay in support or equipment deployment means a lost opportunity. That’s why we prioritize speed and efficiency in everything we do. At SignaPay, 95% of orders ship the same day, meaning your merchants get up and running fast. When support is needed, ISOs aren’t stuck on hold—our average wait time is just 65 seconds. And when merchants have an issue, we resolve it quickly, with most customer inquiries handled in under seven minutes.
Beyond fast service, we make approvals easy. With access to multiple sponsor banks, even high-risk accounts—like CBD businesses—can be placed smoothly. ISOs should never have to fight to get an account approved or worry about losing merchants due to unnecessary red tape.
Tools to Build and Scale Your Business
Growth isn’t just about signing new merchants—it’s about having the right tools and resources to scale effectively. That’s why SignaPay goes beyond processing to provide ISOs with technology education, hands-on sales support, and marketing tools designed to generate leads and convert prospects. Our new training platform, EmpowerU, is built to give sales agents the knowledge and confidence they need to succeed in the field.
For ISOs looking to take their business to the next level, we offer more than just advice. Strong business plans deserve financial backing, and we’re here to provide funding for ISOs ready to expand. Whether it’s technology investment, training, or working capital, we ensure our partners have the resources they need to grow.
A Big Year Ahead
As we look ahead to 2025, our focus remains on making life easier for ISOs. Faster application approvals, a brand-new in-house omni-channel gateway, and a free CRM to help manage deals and onboard merchants are just a few of the advancements we’re rolling out. And with the expansion of PayLo—our true dual pricing solution—to Clover products, ISOs will have even more options to offer their merchants.
Big processors might have name recognition, but they don’t offer the hands-on support, innovation, and real business investment that ISOs need to thrive. That’s why SignaPay does things differently. We’re not just another payment processor—we’re your partner in growth.
