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Bridg Inc., a marketing software company for the restaurant industry, said Thursday that it lined up $11 million in series B funding from Visa Inc. and private-equity firms Morpheus Ventures, NextEquity Partners, and March Capital. Specific investment amounts made by each company were not disclosed.
Los Angeles-based Bridg uses artificial intelligence and probability models to help restaurant owners and retailers to better identify their customers, how often they visit, and their specific buying habits, said Joseph Miller, partner at Morpheus Ventures, also based in Los Angeles, in a press release.
“Our differentiated approach to precision marketing empowers brands to reach and engage new consumers, bring back lapsed customers and increase in-store visits among their existing customer base,” Amit Jain, Bridg founder and chief executive, said in the release. “Our new investors will help secure value-added data and assist Bridg in penetrating top retailers across the U.S.”
Bridg’s service is based on four products, including a customer relationship management system, a service that uses CRM data to create digital marketing campaigns, a digital messaging tool, and integration into multiple point-of-sale software systems.
Among Bridg’s clients listed on its Web site are Kona Grill, Protein Bar, Chipotle, and Noodles and Co.
