Marketing

Facebook Inc.’s Calibra wallet will generate revenue for its parent by stimulating incremental advertising but the proposed Libra cryptocurrency will also work with competing wallet apps, the company’s point man for Calibra said Tuesday. David Marcus, head of Calibra for the huge social network, said in prepared remarks that the new …

Amazon Prime Day is set for next week, and by all accounts Amazon.com Inc.’s online and in-store shopping frenzy is likely to be a payments-palooza. The event, which despite its name is set to cover two full days—July 15 and 16—this year, will generate $5.8 billion in sales, with $3.6 …

Business-to-business payments specialist Billtrust said Priority Commercial Payments, a unit of Priority Technology Holdings Inc., joined the Billtrust Business Payments Network. Mastercard Inc. said it is collaborating with OpenText, an enterprise information-management firm, on a business payments service and initially is targeting the automotive industry. Mastercard also said it is …

A payments provider called Park Place Payments launched with a direct sales force made up of women and an offer of advanced technology coupled with transparent pricing. Lime, which offers electric scooters for urban transport, has contracted with payout service Hyperwallet to pay so-called juicers, a network of contractors that …

Mastercard Inc. completed its acquisition of Transfast, a cross-border payments specialist. Terms were not disclosed. Transfast provides B2B and person-to-person payment services through a network it says covers more than 125 countries and includes direct integrations with more than 300 banks and other financial institutions. The company also supports Mastercard …

Payments-technology provider eProcessing Network LLC introduced its Premier Verify SCN, an EMV-certified card reader that supports contactless payments, including Google Pay and Apple Pay. Aimed at small and mid-size merchants, the device is said to cut transaction times by 50%. Software provider Patientco launched two health-care payment applications for Epic …

(Editor’s Note: Part I of this two-part article appeared on Friday.) How can we in the payments business best mirror our services to fit the changing needs of a growing, global consumer base? One way is to focus on the consumer throughout the entire payment process. Almost 50% of consumers …

PayPal Holdings Inc. added Instant Transfer capability for individuals and small businesses in Canada. The move relies on Visa Direct, a real-time push-payments service. Announced Tuesday, the service can move money from a PayPal account to a bank account via a Visa debit card. All transfers are subject to a …

Point-of-sale middleware vendor Datacap Systems Inc. announced it has acquired the NETePay Hosted payment gateway from Octopi (formerly Monetary.co). Terms were not released. NCR Corp. acquired privately held D3 Technology Inc., a provider of online and mobile-banking applications for large financial institutions. Terms of the deal were not disclosed. A …

Convenience-store operator Cumberland Farms released a new mobile-payment app with two payment options. In addition to linking to a checking account to pay for fuel at the pump, the SmartPay function within the app also enables consumers to link to a Netspend prepaid account or use a credit or debit …