Marketing

Digital-marketing specialist Punchh launched a product that uses machine learning to allow physical retailers to calculate the lifetime purchases of individual customers and craft marketing plans accordingly. Standards body EMVCo said it will have an educational session about the new Secure Remote Commerce specification for online payments at a U.S. …

Visa Inc. said on Thursday it is getting into the point-of-sale installment-payment business weeks after rival Mastercard Inc. announced it bought Austin, Texas-based POS credit fintech Vyze Inc. The move also comes as volumes are growing for the product, driven in part by offerings from non-banks like Affirm Inc. and …

Installment lending at the point of sale has drawn both startups and established companies, including banks, in recent years, but who among consumers finds that offer most attractive? The answer, according to New York City-based Auriemma Research, is consumers who pay with debit cards exclusively or say they prefer to. …

Point-of-sale installment-loan provider Sezzle Inc. said its service is now available at “thousands” of online stores in Canada. SSI Group, a provider of payments-related software for the health-care industry, announced a capability that relies on machine learning to predict when providers will receive payments from payers. In related news, U.S. …

Shopify Inc. late on Tuesday announced a slew of services aimed at significantly broadening the support the Ottawa, Ontario-based provider offers to small and mid-size merchants. Among these are new point-of-sale software, a fulfillment network, and new checkout-integrated subscription-payment support. The fulfillment network is a first-of-its-kind offering for Shopify, the company …

Commercial Bank of California’s announcement Tuesday that Group ISO Inc. joined its wholesale independent sales organization program signals greater ambitions for the Irvine, Calif.-based bank. Group ISO will use CBC’s BIN sponsorship, a term for bank identification numbers, which is required for acquirers to send and receive transactions from card …

Facebook Inc. is expected to release details this week, perhaps as early as Tuesday, on its Libra cryptocurrency initiative, but for now what’s known about the project has at least some experts shaking their heads. “Why a cryptocurrency, and why Facebook?” asks Tim Sloane, who follows digital currencies as vice …

Fleet and corporate payments provider WEX Inc. expects to enhance its charge volume through a new agreement to provide payment services to ChargePoint Inc., which has a global network of 66,000 charging stations for electric vehicles. The agreement with Campbell, Calif.-based ChargePoint will enable WEX’s 11 million fleet card holders …

Groupon announced it will provide GasBuddy, a fuel-price reporting service, with food and drink offers from local merchants via card linking. Consumers will be able to load offers directly to an eligible payment card after completing an opt-in enrollment in the GasBuddy app. POSaBIT, a fintech supplier to the legal …

The news that the major payment card networks will implement a standardized buy button later this year may have stirred hopes among issuers, merchants, and acquirers that the longstanding problems of rising e-commerce fraud and inconsistent checkout flows will finally be addressed. But already cautionary notes are emerging to indicate …