Marketing

Zelle’s gestation as a favored person-to-person payments service may be nearing fulfillment. A new survey from LendEDU finds that, nine months after its June 2017 debut, more consumers had become aware of the bank-backed service. In 2017, only 6.1% had heard of Zelle. By the time of the survey, that …

Payment gateway Merchant Link said the Agilsys rGuest Pay v1.6 software for the hospitality industry is approved as a certified interface on Merchant Link’s network. Agilysis develops software for the hospitality industry. Payment gateway USAePay said the cash-discount program from Paradise POS, developer of iOS-based point-of-sale software, will be available …

GasBuddy LLC, the fuel-price comparison service, said Monday more than 300,000 U.S. drivers have enrolled in Pay with GasBuddy, its fuel-discount program that uses the automated clearing house for transactions. Launched last year, Pay with GasBuddy connects a consumer’s checking account with a GasBuddy-issued card. After enrolling in the service …

Payment processor First Data Corp.’s Star debit network is poised to aggressively challenge Visa Inc. and Mastercard Inc. for a share of the signature-debit market that the global networks have dominated since signature debit became a payment option more than 20 years ago. Star gained a potentially big foothold in …

Worldpay Inc. is adding another tool for financial institutions in their efforts to curtail the pricey and nuisance-laden aftereffects of rampant data breaches. The company’s solution comes in the form of credit and debit cards that use a dynamic card-verification value. Cincinnati-based Worldpay is testing the Motion Code-enabled credit and …

In what could be its final earnings report as a public company, point-of-sale terminal maker and online payment technology provider VeriFone Systems Inc. reported Friday that its revenues for the quarter ended April 30 fell 7.5% from a year earlier, but its quarterly loss narrowed considerably. San Jose, Calif.-based VeriFone …

Intuit Inc. has stopped processing gun-related credit card transactions in at least some instances, the New York Post reported. The blocked transactions included sales of gun-related T-shirts and fees for gun-safety classes, according to the report. Intuit did not respond to requests for comment, the newspaper said. Sprott Money Ltd., which …

Installment-payment specialist Splitit said retailers using the Salesforce Commerce Cloud can now offer the Splitit payment option via an integration into the Salesforce platform. Announced Wednesday, the integration enables merchants to offer an installment-payment option. Upon checkout, the consumer taps the Splitit button at participating Web sites. She is presented …

Small merchants that use Square, Clover, or Lightspeed point-of-sale systems have a simpler way to get their products listed online and potentially reap better placement among Google search results following the integration of a service called Pointy into the three POS system providers. Pointy, based in Ireland, supplies merchants with …

Young adults like loyalty programs even more than older consumers, and the so-called Millennial generation has its own preferences for types of loyalty programs and the form factors for connecting merchants and consumers, according to new research from Hawk Incentives. For example, as a group, respondents to a Hawk Incentives …