Marketing

Generation Z is about to become a major force in financial services and payments, and that will change how payments providers market their services to them. That assertion, in the “Technologies Influencing Generation Z Payments Adoption” report released this week by Javelin Strategy & Research, is based, in part, on …

Ever since Apple Pay launched in the fall of 2014, observers have questioned why the mobile-payment service hasn’t caught on with consumers. One possibility is that the service’s contactless capability remains foreign to most consumers. That could change next month, when Apple Inc. is expected to widen the range of …

The same force that decades ago hit the streets and made credit and debit card acceptance nearly universal is revving up in a nascent effort to do the same for cryptocurrency. Aliant Payment Systems, a Fort Lauderdale, Fla.-based independent sales organization that has been marketing Bitcoin, Ether, and Litecoin acceptance …

Procrastination is no longer an option. Time to comply with the massive General Data Protection Regulation for businesses that collect data about European Union consumers has run out. And with the regulation going into effect Friday, many U.S. payments companies have found they, too, have had to change their data-collection …

Online lender Kabbage Inc.’s ambition to enter payment processing by the end of the year, reported this week by Reuters, is a logical extension of their current platform, but one clouded by a host of uncertainties and rife with potential missteps, according to experts contacted by Digital Transactions News. Nine-year-old …

Tablet-based point-of-sale provider ShopKeep Inc. announced it is introducing an Android version of its ShopKeep Register app, which up to now has been available only for Apple Inc.’s iOS operating system. The app will be available first on Clover devices from First Data Corp., which launched it for Clover Mini earlier …

The digital payments innovators used to be Mastercard and Visa, but with the rise of PayPal, it’s been a new game. Then along came Alipay and Apple Pay and many other local or specialized payment methods, making the playing field even more competitive for these card payment platforms. Visa Checkout …

With each week that passes, the so-called unified buy button concept introduced by the major card networks last month takes on more definition, but despite all the discussion, the idea of an online checkout shared by multiple payment networks remains too vague—and too futuristic—to suit some expert observers. “I keep …

Financial institutions have been pushing real-time payments because they are supposed to be not only faster but also more cost-efficient. But now results of a global survey released Monday indicate merchants not only expect faster payments to be less expensive to accept, but also to displace the payment cards banks …

Cardlytics Inc. is building its infrastructure to support as many as 200 million monthly active users of its merchant-funded rewards program by the end of 2019, more than three times the 60 million it currently has, company executives said Thursday. The big expansion comes as Cardlytics’ grows its business with …