Marketing

The prepaid market can expect to grow more than 7% annually over five years, but unlike its early days in which plastic gift cards and government payments dominated, much of the growth will come from new virtual uses for prepaid products, according to a new Aite Group LLC report. Boston-based …

Payments observers who think Venmo and Square Cash have locked up the Millennial crowd for peer-to-peer payments may have to reconsider. With the new advertising blitz it announced Monday, the bank-owned Zelle service is making it plain it plans to steal its share of this huge consumer market. “The advertising …

Seven months after paying $260 million for Sage Payment Solutions, the U.S. merchant-services arm of Sage Group plc, investment firm GTCR LLC is giving it a new name—Paya—and a refreshed strategy to add more merchants to its portfolio. Announced Tuesday, the Paya name for the Reston, Va.-based payments provider signifies a …

With voice commerce expected to grow from 18 million users last year to 78 million by 2022, according to Business Insider, sellers of all sorts are starting to pay attention to the technology’s potential to create new transaction markets—and perhaps steal volume from mobile devices. Early enthusiasts for voice are …

Cardlytics Inc., which analyzed 18 billion U.S. purchases in 2016 from customers of more than 1,600 financial institutions, last week filed for an initial public offering of stock that it hopes will raise $75 million in gross proceeds to further expand its marketing platforms. Atlanta-based Cardlytics was founded in 2008 …

When major technology companies started launching mobile-payments services a few years ago, many observers figured digitized and tokenized card credentials would soon replace old-fashioned plastic. But now, the chronically sluggish adoption and usage rates these mobile wallets have registered is lending new life to plastic cards. The twist is that …

Lighthouse Network, the company behind such acquiring and point-of-sale brands as Harbortouch and POSitouch, announced Monday it has purchased Shift4 Corp., a Las Vegas-based payment gateway, for an undisclosed amount. Allentown, Pa.-based Lighthouse also announced it would adopt the Shift4 name, rebranding itself as Shift4 Payments. It was only in …

A ranking of retailers offering optimal mobile-shopping experiences in their stores places building materials retailer Lowe’s Companies Inc. atop the list, announced DMI, a mobile-retail specialist. Among the criteria Bethesda, Md.-based DMI, a unit of Digital Management LLC, evaluated in its “Mobile Maturity Model: 2018 Retail” report were pricing, inventory, …

Say goodbye to Android Pay and Google Wallet, and say hello to Google Pay. Alphabet Inc.’s Google unit on Monday announced a rebranding of its disparate online payments services under the single moniker Google Pay. The new branding’s scope is so broad that even the function within Chrome Web browsers …

A group of California small businesses won a victory Wednesday when a three-judge panel of a federal appellate court upheld their challenge to California’s ban on credit card surcharges, but a key aspect of the ruling applies only to the merchants who sued the state. Still, the ruling represents at …