Marketing

By Kevin Woodward A willingness to listen, knowledge of the industry and of the merchant, and preparation are key to skirting a merchant’s rebuff reflex. It’s a universal sales-agent experience. The rebuff, deflection, or outright rejection from a merchant who, in her mind, is yet again hearing a sales rep …

With chip cards and contactless mobile transactions gradually working their way into more merchant checkouts, Square Inc. is pairing a couple of tried-and-true offers to push an 18-month-old card reader that handles both EMV and Apple Pay. In the latest wave of a promotional campaign that was announced in January, Square earlier …

Financial institutions and third-party providers of digital person-to-person payments may have the same goal—ubiquity of service and adoption—but they’ll have to take different paths to get there, according to “Digital Person-to-Person Payments in the U.S.: The Competitive Landscape,” a report released last week by the Aite Group LLC. The P2P …

While the benefits of electronic transactions for health-care payments—reduced operating costs, efficient processing, enhanced reliability, and strengthened security—are widely acknowledged, the health-care industry has faced many challenges keeping pace with standard electronic-payment adoption rates. And the problem will only get worse unless payment-solution providers expand their offerings to support the …

Consumers may like the leading payment brands, especially Visa, but they don’t connect with them on an emotional level, according to new research findings from payments-industry consulting firm The Strawhecker Group. Asked if they “have any emotional connection” to any of the brands, some 77% of TSG’s respondents said no. …

Paying for fuel at an Exxon Mobil Corp. gas station just got even easier. That is, for those who use the ExxonMobil Speedpass+ mobile app and drive a Ford vehicle with SYNC3 technology or use Apple Inc.’s Apple Watch. Speedpass+, which also is available for Android devices and offers Samsung …

Fleetcor Technologies Inc., a big provider of fleet-fueling, payroll payments, and gift card services, said it has a definitive agreement to acquire Cambridge Global Payments, a Toronto-based processor of cross-border business-to-business payments that handles $20 billion annually in vendor and employee payments for 13,000 companies. The purchase price is C$900 …

In-car payments may be taking yet another step forward, along with related connected-car innovations. American Honda Motor Co. Inc. on Thursday said it is reorganizing its innovation arm, Honda Silicon Valley Lab, as a new company called Honda R&D Innovations Inc. The new entity has been created specifically to “expand …

Netspend, the prepaid card unit of processor Total System Services Inc. (TSYS), will pay $53 million as part of a settlement it reached with the Federal Trade Commission over allegations concerning how it handled some marketing materials. The settlement, announced Friday, calls for Netspend to set aside $40 million to …

Co-Op Financial Services, the big credit-union service organization based in Rancho Cucamonga, Calif., announced Monday that it had acquired Des Moines, Iowa-based payment processor TMG for $100 million. Co-Op had been the minority owner of TMG, until recently known as The Members Group, and bought out the rest of the …