Marketing

Google Inc. is paying new customers of its Google Checkout $10 to sign up for the service under a promotion launched this month and scheduled to run through Feb. 15. The promotion represents the latest in a number of marketing efforts for both merchants and consumers the Mountain View, Calif.-based …

PayPal Inc., the online payment service of online auction firm eBay Inc., has signed another big company in its quest to expand beyond eBay users, and the processor says more such clients are coming next year. This week, Monster, the leading online job-search and recruitment service, said it has begun …

Google Inc.'s decision to extend Checkout's offer of free processing to the end of 2007, which it announced Wednesday, could help the 6-month-old online payments service attract more merchants at a time when it's not only up against heavy-duty competition, but also facing skepticism from some online sellers. The new …

First came PayPal Inc., then Google Inc.'s Checkout service. Now MODASolutions, an Ottawa-based company that lets consumers pay e-retailers as if they were paying any other online bill, is offering incentives tied to the holiday-shopping season to promote alternative ways to pay online. But in MODASolutions' case, its SECURE-eBill service …

PayPal Inc. will pour as much as $100 million into a new promotional campaign aimed at driving traffic to merchant sites that accept PayPal. The campaign, which kicks off Nov. 23 and includes cash-rebate offers between $10 and $20 as well as free shipping when consumers use PayPal, is entirely …

August brought some relief in the generally rising onslaught of phishing, with the number of newly detected, unique Web sites hosting attacks dropping dramatically to 10,091 from a record 14,191 in July, according to the latest report from the Anti-Phishing Working Group, which monitors the online fraud. Similarly, the number …

Yodlee Inc., which on Tuesday introduced a mobile version of its online-banking applications, expects the new product to attract between 5 million and 6 million users within the next three years, according to Aashir Shroff, senior product manager for Yodlee Mobile. The service, which allows banks to offer customers the …

In coming months, software colossus Microsoft Corp. will be reaping bushels of publicity about Microsoft Windows Vista, the newest version of the world's leading desktop operating system that's scheduled for release early next year. Along for the ride, and with a novel approach to the electronic payments business, is a …

July was a month of mixed news on the online-fraud front, as the number of unique reports of phishing attacks dropped 17% from June, to 23,670, but the population of Web sites hosting attacks ballooned 41%, to a record 14,191, according to the latest numbers from the Anti-Phishing Working Group, …

Convinced that banks are ready to upgrade ATM capability to sell more products and services, San Jose, Calif.-based Infonox Inc. says it is piloting marketing-savvy machines with unnamed clients and plans to have at least one commercial deployment in progress within six months. “There's a dramatic shift in the banking …