Marketing

Reversing a marketing decision it made two years ago, Visa USA has attached a brand name to its contactless-payment platform. The name, payWave, will identify Visa's contactless technology around the world, serving the same function as MasterCard Worldwide's PayPass and American Express Co.'s ExpressPay contactless brands. Although the bank card …

PayPal Inc. saw its transaction volume swell 19% in the first quarter, to 177 million payments, while its non-auction business expanded to 39% of all transactions in a performance widely credited with boosting parent eBay Inc.'s financial results for the period. News of the e-commerce transaction processor's performance comes just …

Chockstone Inc., a provider of customer loyalty marketing programs and stored-value solutions acquired Peppercoin Inc. for its card-processing and transaction-aggregation expertise, Chockstone’s top executive tells Digital Transactions News. The acquisition of Peppercoin, which will be merged into Chockstone, will allow the loyalty-marketing company to expand its offerings, says Jeff Lipp, …

Tempo Payments Inc.'s alliance with HSBC Retail Services appears to be bearing fruit. HSBC's new OptiPay loyalty-rewards PIN-payment program, announced earlier this week, will be the first outside card program to run on Tempo's network. Positioned as a low-cost alternative to the major payment card networks, San Mateo, Calif.-based Tempo …

DreamPlayVentures, a Cedar Knolls, N.J.-based startup, is talking to transaction processors and retailers about a product that would let merchants generate revenue by selling advertising space on credit and debit card receipts. The firm this week reported that its parent, DreamPlay LLC, has filed a patent application describing its underlying …

Digital games are ringing up solid increases in sales on mobile phones in the U.S., but face rising competition from emerging content like video and full-track music, according to a report released on Monday. Games sold on mobile operators' portals reached $151 million in revenue in the fourth quarter of …

Merchants, card issuers, utilities, e-commerce operators, and other businesses looking to guard against identity fraud may want to take a closer look at applications coming from Floral Park, Queens, a part of New York City. They may also need to scrutinize new customers from Faulkton, S.D., population 800. That's because …

Security fears created by such trends as the rise of phishing frauds are eroding consumer confidence in online banking, a recent survey reveals. Consumers also say banks should offer some form of strong authentication going beyond standard user name and password, though they are somewhat split on the specific technology …

Google Inc. is paying new customers of its Google Checkout $10 to sign up for the service under a promotion launched this month and scheduled to run through Feb. 15. The promotion represents the latest in a number of marketing efforts for both merchants and consumers the Mountain View, Calif.-based …

PayPal Inc., the online payment service of online auction firm eBay Inc., has signed another big company in its quest to expand beyond eBay users, and the processor says more such clients are coming next year. This week, Monster, the leading online job-search and recruitment service, said it has begun …