Marketing

Visa U.S.A. reported today that the dollar volume of transactions occurring on its cards on the Internet through the first five months of 2004 is running ahead of the gain seen in calendar 2003. Through May 31, Visa's e-commerce volume on credit and debit cards jumped 59% over the year-ago …

A new trade group formed to fight phishing fraud argues it will work on approaches to the problem that will distinguish it from the efforts of another organization that emerged last year to combat the online fraud. The Trusted Electronic Communications Forum, whose formation was announced this week, is aimed …

Even though transactions from outside North America account for anywhere from 10% to 20% of sales for Web sites that accept international business, only 59% of large and mid-sized online merchants take orders from international customers. That's the main conclusion of a recent e-commerce payment survey sponsored by CyberSource Corp., …

The criminal activity known as phishing soared to new heights last month, according to statistics released today by the Anti-Phishing Working Group. The consortium of Internet companies and law-enforcement agencies reported that the number of unique phishing incidents recorded by the group rose 180% to 1,125 in April, more than …

More evidence of the possible damage being done by phishing to e-commerce emerged in survey results released today by technology research firm Gartner Inc., Stamford, Conn. The survey, which was completed last month and canvassed 5,000 adult Web users, indicates that 30 million users think they have definitely been a …

A survey conducted last month shows the extent to which e-mail fraud schemes, also known as phishing scams, are affecting consumers and their willingness to do business online, just as financial institutions and retailers are pushing to move more transactions into the online channel. Fully 75% of bank accountholders are …

Debitman Card Inc., a retailer-sponsored debit card network based in Chico, Calif., is moving aggressively on a new card-issuance plan that calls for increasing the base of Debitman-branded cards to just over 900,000 cards issued by 1,000 merchant outlets by the end of the year. The card base currently stands …

Executives who are counting on loyalty applications to help justify new transaction technologies like smart cards and radio-frequency ID devices may have to reconsider their strategies in light of recent developments, according to an expert in electronic loyalty programs. Speaking at Thomson Media's CardTech SecurTech conference and exhibition this week …

More than 300 sellers are set to participate April 27 in the first online auction in which all transactions will be guaranteed by surety bonds. Dealers in antiques and collectibles will sell their wares during the auction, scheduled for April 27-May 2 at BondedSale.com, a site jointly sponsored by online …

Target Corp.'s decision several weeks ago to discontinue its chip-based electronic loyalty program has confirmed for Visa USA that U.S. consumers are not likely to embrace new transaction technologies any time soon, whether tied to loyalty programs or not. Indeed, for the foreseeable future, the bank card network is shifting …