Marketing

Yodlee Inc., which on Tuesday introduced a mobile version of its online-banking applications, expects the new product to attract between 5 million and 6 million users within the next three years, according to Aashir Shroff, senior product manager for Yodlee Mobile. The service, which allows banks to offer customers the …

In coming months, software colossus Microsoft Corp. will be reaping bushels of publicity about Microsoft Windows Vista, the newest version of the world's leading desktop operating system that's scheduled for release early next year. Along for the ride, and with a novel approach to the electronic payments business, is a …

July was a month of mixed news on the online-fraud front, as the number of unique reports of phishing attacks dropped 17% from June, to 23,670, but the population of Web sites hosting attacks ballooned 41%, to a record 14,191, according to the latest numbers from the Anti-Phishing Working Group, …

Convinced that banks are ready to upgrade ATM capability to sell more products and services, San Jose, Calif.-based Infonox Inc. says it is piloting marketing-savvy machines with unnamed clients and plans to have at least one commercial deployment in progress within six months. “There's a dramatic shift in the banking …

Some 24.6 million U.S. consumers bought a ring tone in the second quarter of 2006, and they showed a clear preference for so-called real tones, or master tones, over polyphonic and mono ring tones, according to research released today. Ring tones for mobile phones, which are snippets of popular songs, …

American Express Co. cardholders paid their AmEx bills nearly 100 million times in 2005 using the Internet, Judson C. Linville, president of the New York City-based firm's U.S. Consumer Card Services Group, told analysts Wednesday. “The Web has fundamentally transformed our business in the last few years,” Linville said at …

Debit cards continue to find favor with consumers for point-of-sale purchases, results of the latest annual payments survey by First Data Corp.'s Star electronic funds transfer network shows. And recent security breaches involving PIN-based debit cards don't yet seem to have dented PIN debit's popularity. According to Star's 2005/2006 Consumer …

In marketing coup for Discover Financial Services LLC, Dollar Tree Stores Inc. has agreed to accept cards issued on Discover's network exclusively in about 2,100 of its 3,100 stores across the country. The deal, which takes effect immediately, means the Cheseapeake, Va.-based chain, which is part of a fast-growing retail …

The product has been available for only two weeks, but Google Inc.'s online payment service has already won considerable favor with at least some Internet merchants and companies that process online transactions. Meanwhile, some analysts caution that even if Google Checkout, the online search giant's name for its long-expected entry …

Wachovia Corp., some of whose debit card holders have been victimized by a data breach that happened several months ago, began sending notices and replacement cards to those customers recently because it began to see signs of fraud after months of monitoring the accounts, the bank says. Although Wachovia's action …