Monday , January 27, 2025

Marketing

AmEx Outlines an Aggressive Plan for Expansion in Marketing

At more than $16 billion, revenue for American Express Co. hit an all-time high in the company’s June quarter, and now the travel-and-entertainment card giant is looking to ramp up marketing—radically. The company’s top brass said early Friday AmEx will pour $6 billion this year into selling consumers and businesses …

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U.S. Bancorp Merchant Revenue up and other Digital Transactions News briefs from 7/17/24

U.S. Bancorp generated $454 million in merchant processing services revenue in the second quarter, up 4.1% from $436 million in the year-ago quarter. Private-label card specialist Synchrony Financial posted $3.7 billion in second-quarter revenue, up 12.1% from $3.3 billion in the 2023 second quarter. Net income of $643 million increased 13% from $569 …

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BNPL Satisfaction High and other Digital Transactions News briefs from 7/11/24

A survey from credit-reporting agency TransUnion indicates 89% of U.S. consumers who have used buy now, pay later programs are satisfied or very satisfied with the service. The survey canvassed 1,200 consumers in the second quarter. Some 53% of non-users indicated they’d be likely or very likely to use BNPL if the …

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CC’s Coffee House Debuts an App Developed by Paytronix

With more than 40 locations across Louisiana, Mississippi, and Texas, CC’s Coffee House looked to provide its customers with what it saw as a more personalized ordering and loyalty service. It enlisted Paytronix Systems Inc. to support the launch of the CC’s Coffee House app, which incorporates ordering, loyalty, and …

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Skim Swipe’s POS Role and other Digital Transactions News briefs from 7/9/24

Wireless and cybersecurity developer Berkeley Varitronics Systems Inc. launched Skim Swipe, a tool that can help detect card skimmers hidden in point-of-sale terminals. Galileo Financial Technologies, a payments-technology platform, announced it is offering wire-transfer capability via an application programming interface that links clients of Community Federal Savings Bank to the Federal Reserve’s …

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Netevia Lines up $120 Million in Funding and other Digital Transactions News briefs from 7/3/24

Payments provider Netevia Group LLC said it raised up to $120 million committed and uncommitted capital from private investment firm WhiteHorse Capital. Ant Group and Mastercard Inc., and 12 other Ant payment partners have extended the International Consumer Friendly Zones program to Chengdu and Chongqing because inbound tourist travel is increasing in the region. They launched …

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Credit Cards Remain the Preferred Travel Payment Option for 58% of North Americans

The iconic ad slogan “don’t leave home without it” may have had its heyday in the 1970s, but its message still rings true for many consumers, especially when they travel. Among North American consumers, 58% prefer to use a credit card when traveling, found a new report from TSG, a …

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Payroc’s Deal With i3 Verticals and other Digital Transactions News briefs from 6/27/24

Payments provider Payroc WorldAccess LLC has agreed to pay $440 million to acquire the merchant-of-record payments business of i3 Verticals Inc., a provider of software and services to public and private companies. Afterpay, a buy now, pay later platform and part of Block Inc., said 82% of BNPL users said the service …

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AmEx Looks to a Pair of Acquisitions to Raise Its Game in the Hotly Competitive Dining Market

American Express Co. early Friday announced it is acquiring Tock, a restaurant-reservation application, from Squarespace Inc. for $400 million, and Rooam, a contactless-payment platform for restaurants, bars, music venues, and arenas, for an undisclosed sum. Launched in 2014, Tock provides reservation, table-management, and event ticketing capabilities to 7,000 restaurants, wineries, …

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BNPL Finds Favor Among Consumers Amid Rising Prices

Buy now, pay later, the now established installment-payment option, is finding favor among consumers facing higher prices. That’s the word from a new report from Forter, an online fraud-prevention provider, based on its latest survey. Twenty-five percent of the 2,000 U.S. consumers surveyed by Talker Research say they use BNPL …

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Digital Transactions