Prepaid Cards

In a play for the business of what an American Express Co. executive calls “the unhappily banked,” AmEx and Wal-Mart Stores Inc. on Monday introduced their Bluebird prepaid card for U.S. customers of the world’s largest retailer. The card not only expands the consumer markets that AmEx, normally associated with …

A 2-year-old startup that allows consumers to use prepaid cards augmented with funds from participating merchants is expected to launch its product commercially next week following a nearly nine-month pilot in the Bay area. Emeryville, Calif.-based Marqeta Inc., which has already signed up about 250 merchants, is banking on the …

The prepaid card market closed in on half-a-trillion dollars in load volume last year, new data from Mercator Advisory Group Inc. show. Volumes on closed-loop cards grew 14% and loads on the newer open-loop cards increased 24%, according to Mercator’s ninth annual study of U.S. prepaid cards. In all, Maynard, …

Square Inc., the flashy mobile-payments startup that now counts Starbucks Corp. as one of its merchants, announced a new flat-pricing plan Thursday that puts the company squarely into the ring with independent sales organizations and merchant acquirers competing for established small businesses. And Dunkin’ Donuts, a rival of Starbucks for …

Giftango Corp., a major behind-the-scenes player in electronic gift cards, is preparing to move into the fast-growing world of open-loop prepaid cards. n A first step along that road was reached this week when Portland, Ore.-based Giftango achieved so-called Level 1 certification under the Payment Card Industry data-security standard (PCI). …

New Jersey has delayed implementation of the most onerous provisions of an unclaimed-property law affecting gift cards that caused American Express Co. and two major gift card distributors to pull out of the state this spring. The changes Gov. Chris Christie signed into law last week, however, don’t repeal the …

Citing “ever-increasing student college expenses,” Heartland Payment Systems Inc. reported on Tuesday that it would eliminate three fees on its student-aid prepaid card. Heartland’s move comes a few weeks after the U.S. Public Interest Research Group (U.S. PIRG), a prominent consumer advocacy group, issued a report highly critical of the …

The federal government’s new Consumer Financial Protection Bureau fixed general-purpose reloadable prepaid cards in its regulatory sights Wednesday with a notice of proposed rulemaking and a public hearing in Durham, N.C., where its senior officials heard both praise for and condemnations of the cards. The CFPB said it would examine …

American Express Co. extended the reach of its Serve digital and prepaid card platform with a rewards program it announced on Tuesday with leading online game developer Zynga Inc. The big prepaid card program manager Green Dot Corp., meanwhile, disclosed a distribution deal with Dollar Stores Inc. and the renewal …

Among five major financial products, only prepaid cards grew in consumer ownership last year, according to new findings from Javelin Strategy & Research. Pleasanton, Calif.-based Javelin assessed prepaid cards’ current market position and prospects through a random online survey last October of 3,210 U.S. adults, and compared many of the …