Banks are likely to become much more active as issuers of reloadable prepaid cards in response to new regulations that are making traditional bank accounts more expensive for consumers, according to a new report from Javelin Strategy & Research. “There’s an opportunity for banks to use prepaid as an account-replacement …
Read More »Help Wanted: Wizards in Prepaid Card Marketing and Branding
Regulatory pressures, the public’s lack of awareness of prepaid cards, and negative publicity from consumer groups and the media are weighing on prepaid card executives’ minds, according to new findings from Aite Group LLC. Researchers from Boston-based Aite polled 24 senior executives during March’s Prepaid Expo USA conference in Orlando, …
Read More »3 Million Transactions And Counting: Starbucks Scores Early Mobile Success
Mobile payments may be a nascent business fraught with uncertainty, but Starbucks Coffee Co. seems to have found a key to success. Last week, the company revealed that more than 3 million transactions have taken place on its smart-phone-based prepaid payments system, which became available in all U.S. company-owned stores …
Read More »AmEx Serves Up a New Digital Payment System with a Prepaid Card
American Express Co. on Monday launched Serve, a multifaceted online and offline payment system centered on a digital account and reloadable prepaid card that facilitate person-to-person payments as well as physical, online, and mobile purchases. AmEx says a key advantage of the digital account is that it is funding-agnostic, meaning …
Read More »How Prepaid Cards Could Help Issuers Recover Some Income Lost to Durbin
As debit card issuers move to impose new fees or trim back rewards in response to looming federal restrictions on interchange income, they may be ignoring an opportunity to recover as much as half of that interchange without levying a single new fee. That’s according to research released this week …
Read More »Merchants Willing To Leave Plastic Behind As They Expand Prepaid Offerings
Retailers, other merchants, and processors are increasingly embracing online and mobile forms of gift cards and related prepaid products as they seek to give customers as many payment options as possible, according to executives who spoke at this week’s Prepaid Expo USA in Orlando, Fla. “If you’re not in …
Read More »Fiserv Deals Propel It Deeper into Mobile Products And Prepaid
Banking processor Fiserv Inc. announced a trio of acquisitions in a 24-hour period that included picking up Atlanta-based mobile-banking technology provider Mobile Commerce Ltd., known as M-Com. Brookfield, Wis.-based Fiserv also announced it is acquiring Maverick Network Solutions Inc., a Wilmington, Del.-based prepaid card processor, and Credit Union On-Line Inc., …
Read More »Western Union Extends Prepaid Cards to Retail Outlets Through InComm
The Western Union Co. is stepping up its presence in the general-purpose reloadable prepaid card market with a new agreement to offer its MoneyWise Prepaid Card at InComm retail locations throughout the U.S. InComm, a marketer, processor, and distributor of stored-valued gift and prepaid cards, has partnerships with more than …
Read More »The Treasury Department Tries Out a Tax-Refund Prepaid Card
Following through on a tax-season initiative it announced last September, the U.S. Treasury Department on Thursday launched a pilot program that could enable more than half a million low- and moderate-income individuals to receive tax refunds via prepaid cards. Next week, the Treasury Department will begin sending letters to 600,000 …
Read More »Treasury Department Likely To Be in Driver’s Seat on Prepaid Card Program
The final rule from the U.S. Treasury Department mandating electronic payment of Social Security and other benefits, which was announced on Tuesday, is likely to greatly expand a federal prepaid card program that has already racked up impressive results. It could also lead Treasury to look for more features and …
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