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Gulf Pay, the mobile payment app from Gulf Oil L.P., is offering consumers who link their Discover cards to the app a 15-cents per gallon discount through Oct. 15. The promotion, announced Thursday, is valid at participating stations in New England and New York.
Gulf Oil announced Gulf Pay in February. The app, which is expected to eventually work with Mastercard Inc.’s Masterpass digital wallet, is built on technology from P97 Networks Inc.
Gulf Pay enables consumers to pay at the pump without having to insert a credit or debit card into the pump’s reader. The app uses tokenized card data that is encrypted. The app also features a station locator function, live pricing, directions, and special offers.
“By teaming up with Discover this summer, we can provide increased security and exclusive savings to an already loyal and growing group of existing cardholders with Gulf Pay,” Marg McDonnell, Gulf Oil senior director of credit card operations, said in a press release. “This campaign allows us to incentivize more motorists to choose Gulf and Discover and ultimately drives more traffic into our stations.”
Both Discover and Gulf Oil will advertise the promotion with materials at fuel stations, digital and radio advertisements in the New England market, and e-mail and social messaging campaigns.
Gulf Pay is available for iOS and Android smart phones.
