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Square, the acquiring arm of Block Inc., is diving deeper into health-and-beauty services via a partnership with business-to-business distributor SalonCentric, a unit of L’Oreal USA, and expanding options in its app marketplace. In related news, Worldpay will continue as the exclusive payments provider for The Reynolds and Reynolds Co., a software provider for automobile dealers.
Square says the SalonCentric deal will make its Square Reader available in more than 600 SalonCentric stores in the United States. It also will offer promotional pricing for salons using Square Appointments Plus.
Square also added apps from six developers to its app marketplace for beauty and wellness merchants, including Vish, a hair-color management system, and Glammatic, a beauty-marketing software company.
Square has also updated its point-of-sale software to enable customers to buy packages of services and to set no-show fees for each service either as a percentage or flat rate. There’s also updates to online booking, better client inquiry management tools, and booking forms needed once an appointment is made, according to Square.
“Square’s latest product enhancements enable sellers to personalize their business for even more power and control,” Ashley Heywood, Square health and beauty product marketing lead, says in a statement.
In other acquiring news, Reynolds and Reynolds extended its exclusive payment-processing deal with Worldpay. Dayton, Ohio-based Reynolds and Reynolds first signed a processing deal with FIS Inc. in 2020, which owned Worldpay at the time.
Worldpay, did not disclose the terms of the new processing agreement. The big processor FIS spun off a 55% stake in Worldpay in February.
