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The big Internet services provider GoDaddy Inc. said on Tuesday it is using its Manage WooCommerce Stores technology to help sellers open and manage a store on the WordPress online platform.
The move, which could bring more small sellers into the e-commerce fold, is aimed at untangling the complexity GoDaddy says is typical of e-commerce on WordPress. The new technology also extends to in-person sales and commerce on other marketplaces and social platforms, a move Tempe, Ariz.-based GoDaddy says is a first for WooCommerce stores.
The new offering includes management of the WordPress and WooCommerce software, plug-ins, and extensions, a move GoDaddy says should free up owners to concentrate on selling. WooCommerce is itself a popular open-source plug-in for WordPress and is billed as easy to install and maintain. The offering also includes GoDaddy Payments, which the company says is priced at 2.3% plus 30 cents per transaction for online credit card sales and a flat 2.3% for in-person sales.
Capabilities touted by GoDaddy, beyond payment acceptance, include unlimited staff accounts, integration of point-of-sale transactions, automation of abandoned-cart recovery, and shipping. “We wanted to manage complexity and ensure ease-of-use, yet deliver the nearly infinite flexibility of WordPress to empower growing businesses to operate at peak performance while selling exactly the way they want,” said Osama Bedier, president of GoDaddy Commerce, in a statement.
The new service builds on a number of payments-related acquisitions GoDaddy has executed in recent years, including, crucially, its $320-million deal in 2021 for the POS terminal company Poynt, which had been founded and led by Bedier.
In other e-commerce news, an e-commerce platform called Mosaic is integrating payments-acceptance from Aeropay, a payments provider specializing in cannabis stores. The partnership is said to enable cannabis retailers to open online stores as sales of the product via e-commerce begins to grow.
Aeropay is a specialist in automated clearing house transactions. Its service will allow cannabis buyers to link a bank account at checkout to initiate a payment.
