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Online Asian grocer Weee! is adding SNAP/EBT acceptance to its site via a partnership with Forage Technology Corp. Inc. while financial services entity Synchrony Financial marks an integration with Adobe Commerce to offer its financial products on merchant Web sites.
Fremont, Calif.-based Weee! says its agreement with Forage enables its eligible consumers to use their SNAP/EBT benefits to buy groceries online. SNAP is the Supplemental Nutrition Assistance Program, which uses its own electronic benefits transfer payments service. Forage has been part of several integrations, including one with DoorDash and another with Gopuff.
Weee!, which ships nationwide, says the SNAP acceptance makes diverse food options available to many. Weee! displays a small SNAP label on eligible products on its Web site. Weee! launched in 2015, and in 2017 shifted to a direct-to-consumer grocery-delivery model. Lightspeed Commerce Inc. is listed as one of its investors.
Forage is one of three third-party processors that work with the SNAP program’s online PIN-entry program, which is administered by the U.S. Department of Agriculture. Fiserv Inc. and Worldpay are the other two, according to the USDA.
In related e-commerce news, Synchrony, long known as a private-label card powerhouse, says its integration with Adobe Commerce, an e-commerce platform, enables merchants on that platform to offer Synchrony’s payment products to their customers. This includes Synchrony credit card acceptance and buy now, pay later installment payment options.
“Synchrony’s integration with Adobe Commerce to offer more financing options magnifies growth opportunities for our joint merchants by enhancing the shopping experience,” Jason Knell Sr., Adobe director of content and commerce partners, says in a statement.
