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Expectations that consumers will seek out live entertainment with some mindfulness about actually touching point-of-sale terminals is part of the reason for venue manager Spectra to strike a multiyear deal with parking specialist ParkHub Inc.
Announced Wednesday, the deal will see ParkHub provide mobile point-of-sale technology that enables contactless payments. It also will authenticate prepaid parking passes and provide operational and transactional data and analytics.
“Spectra-managed venues now have access to parking technology that simultaneously reduces the interaction between guests and staff and maximizes the efficiency of the guest entrance process,” Mike Scanlon, Spectra’s senior vice president of arenas and stadiums, said in a release. “On top of that, our general managers will have access to important parking data, coupled with potential integration into other systems—like ticketing, that will inform important operational decisions.”
Subaru Park, a 18,500-seat Major League Soccer stadium near Philadelphia, is one of the first Spectra-operated sites to be outfitted with ParkHub’s technology. Overall, Spectra manages 190 venues, including the Miami Beach and Atlantic City convention centers.
In related news, parking-payments app developer ParkMobile LLC said it will provide contactless parking payments in three Pennsylvania cities—Allentown, Bethlehem, and Reading—replacing the MobileNOW! app that shut down last week. ParkMobile says it has 1.1 million users in the state.
