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Fanatics Betting & Gaming, which launched its first retail sports-betting location in January and its mobile sportsbook in May, will use the card-payment and alternative-payment methods offered by Paysafe Ltd.
Announced Monday, the integration will enable U.S. bettors on the Fanatics platform to make deposits and receive payouts in a variety of options. Fanatics is a unit of Fanatics Holdings Inc., which also operates the Fanatics sports-apparel retail chain. Currently, Paysafe is supporting Fanatics Betting & Gaming in Kentucky, Maryland, Massachusetts, Ohio, and Tennessee. Paysafe says deposits are made in seconds with its payments gateway.
Fanatics users who don’t want to use a payment card can make cash deposits using Paysafecash, a digital service that enables consumers to pay online in cash.
Paysafe says the relationship will grow as Fanatics receives expected regulatory approval in other states.
“Their single integration has allowed us to move quickly and has provided us with flexibility that ensures we’re allowing our customers to transact with their preferred payment options,” Kathleen Boord, Fanatics’ senior vice president of strategic operations, says in a statement on the Paysafe deal.
This latest development represents a deepening of United Kingdom-based Paysafe’s involvement in the U.S. gaming market. Earlier this year, Paysafe lined up Betr, a sport-betting app from social-media influencer Jake Paul, as a client.
