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Gateway Funnel Pros, an alternative payment gateway specialist for merchants selling high-risk, regulated, or restricted products, has launched a payment gateway and merchant-account services for WooCommerce merchants selling health and wellness products, such as supplements, that some gateway providers may consider to be high-risk products.
The integration will enable WooCommerce health and wellness merchants to accept credit cards through “specially underwritten merchant accounts” compatible with Authorize.Net and NMI LLC payment gateways, as well as the WooCommerce and WordPress platforms. In addition, the integration supports subscription payments, automatic expiration date updater programs, and card-on-file capabilities.
Many health-and-wellness merchants sell regulated nutritional supplements, CBD, and weight-management products that gateway providers such as Stripe Inc., WooPayments, Square, and PayPal Holdings Inc., may consider high-risk, prompting them to shut down the merchant’s account, hold deposits, or reject account applications from payment gateways, Gateway Funnel Pros says.
“The natural supplements and wellness industry is thriving on WooCommerce, but many merchants find themselves in a difficult position when it comes to credit card processing,” Gateway Funnel Pros owner Alex Roy says in a statement. “Our program provides a reliable and stable solution for legal, ethical, [United States-based] businesses selling products like weight loss supplements, muscle gain formulas, CBD items, and innovative health and beauty products that may be excluded by mainstream providers.”
