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Paze, an online wallet still in development, will be available to merchants using GoDaddy Inc.’s Web services.
Paze is available for testing to select U.S. businesses on the GoDaddy platform. In March, at the announcement of Paze, Early Warning Services LLC, its developer, said full availability would arrive this autumn, but now says it will be available nationally in 2024.
Announced Tuesday, the integration enables merchants to skip manual card entry and pay in seconds without creating new usernames and passwords. Scottsdale, Ariz.-based Early Warning also operates the Zelle person-to-person payment network.
Initial participating banks said in March they represented 150 million credit and debit cards included in the Paze wallet. The banks hope to capture online transaction share and ease cart abandonment issues for online retailers. GoDaddy says small businesses with a GoDaddy online store will be able to accept Paze transactions.
“Abandoned carts are difficult to convert after the fact, so it’s vital to get the checkout process right,” Saurabh Mangal, GoDaddy head of payments products, said in a statement. “GoDaddy Payments’ partnership with Paze will aid small businesses in streamlining their customers’ checkout experience and help close more sales.”
Paze will be available to merchants of all sizes and with integrators to make it easy for them to add the checkout option, Paze says.
In September, Paze announced Omaha Steaks was testing the checkout service.
