Ordeno Enters the Restaurant POS Fray With a ‘Better Monetization of the Table’

Ordeno has become the latest player to jump into the highly competitive restaurant POS market with the launch of the Ordeno app. The company expects to differentiate its app from those of competitors by providing what it bills as a richer list of services that includes the ability to access menus, place orders, pay for a meal, rate the restaurant, and receive loyalty points, rewards, and promotions in a single app, says Eric Klein, chief operating officer for Ordeno.

In addition, the Ordeno app is compatible with about 80% of the restaurant POS systems in use, including printers, which gives it plug-and-play capabilities for most restaurants. “Restaurants don’t need to change their POS system to use Ordeno,” Klein says.  

The app, which has been in development for two years, was tested in Barcelona, Spain, and will be rolled out globally. Ordeno joins a group of well-established players in the restaurant POS market, including Toast Inc., Revel Systems, and Shift4 Payments Inc.

Klein argues that enabling customers to order and pay using the Ordeno app can improve a restaurant’s operational efficiency and increase table turnover, something he singles out as a big plus on crowded days. Other operational efficiencies include the ability to digitally update menus in real time. As a result, restaurants can save 450 operational hours per month, which translates into cost savings of more than $23,000 per month, according to the company.

“When restaurants are crowded, getting seated, placing an order and paying can be very time-consuming [for customers and restaurant staff],” says Klein. “With Ordeno, users are connected directly to the kitchen for placing orders, so all the server has to do is bring their food when it’s ready. It’s a better monetization of the table.”

For customers, the ability to access their bill through the app means they don’t have to wait for the server to bring the bill to the table. “When they are ready, customers can pay, including the tip,” says Klein. “We’re eliminating a lot of the hassles in the customer experience.”