PNC Bank customers like Zelle, but fraudsters liked the person-to-person payments service a little too much after PNC rolled it out last July, according to a bank  executive. Paul Trozzo, senior vice president and product group manager, on Tuesday dubbed Zelle “very successful” for the Pittsburgh-based bank, a unit of The …

The newbie bank-controlled Zelle person-to-person payments service already is a major player on the P2P scene, but it could win even greater adoption through clear messaging, a mobile-first orientation, more emphasis on its underutilized request feature, and an appeal beyond Millennials. Those and many other recommendations and observations are included …

Payments observers who think Venmo and Square Cash have locked up the Millennial crowd for peer-to-peer payments may have to reconsider. With the new advertising blitz it announced in late January, the bank-owned Zelle service is making it plain it plans to steal its share of this huge consumer market. …

Payments observers who think Venmo and Square Cash have locked up the Millennial crowd for peer-to-peer payments may have to reconsider. With the new advertising blitz it announced Monday, the bank-owned Zelle service is making it plain it plans to steal its share of this huge consumer market. “The advertising …

In the hotly contested person-to-person payment business, financial institutions have felt left behind by technology impresarios like PayPal Holdings Inc. and Square Inc. that have entered the market over the past few years with slick P2P apps. But on Monday, the banks’ Zelle network released fresh numbers indicating healthy growth …

Zelle on Saturday was set to run the first spots in its initial national mass-media marketing campaign, which is centered on the Tony and Grammy Award-winning actor and rapper Daveed Diggs in an effort to appeal to what the bank-controlled person-to-person payments service calls the “mobile majority” of consumers. The …