n By Jane Adler   Retailers and consumers are shifting from plastic to virtual gift cards, drawn by instant availability and ease of distribution. Is the tangible gift card on its way out?       With holiday sales in their sights, retailers are expanding their gift card offerings with …

  With the holiday-shopping season set to kick off on Friday, a startup in San Diego has launched a Web site that lets consumers buy gift cards at 10% of face value. The remaining balance, the company says, comes due only when the cards are redeemed. The site, from Moola …

  With the holiday season weeks away, more major retailers are now offering so-called virtual gift cards. But few make the experience of buying, sending, and redeeming the digital payment products easy or pleasant, according to a report issued this week. Some 59 of the 100 largest online merchants, ranked …

  CashStar Inc. plans early next year to roll out a mobile app that will let consumers tap unredeemed rewards points held at banks to buy digital gift cards from major merchants. The app will also feature location-based alerts to let users know when they are near a merchant issuer. …

  A startup called Openbucks this week introduced a service that lets consumers use merchants’ gift cards to buy goods online from other merchants. The Redwood City, Calif.-based company, which has been working for five months with gift cards issued by the Subway sandwich-shop chain, claims its “gift card payment …

  Closed-loop prepaid cards held their own in 2010, growing by 13% in loads to $261.2 billion from $230.3 billion in 2009, according to Mercator Advisory Group Inc.’s newly released industry study. In fact, the closed-loop market, which while bigger in loads but slower growing than the newer, general-purpose or …

ModaSolutions Corp.’s eBillme bills itself as the cash-based way to pay for online purchases, but the company has put a new twist on its services: electronic gift cards. EBillme this week added a dozen new brands to the approximately 50 merchant brands it was already offering online. “We’d like to …

Closed-loop prepaid cards are growing more slowly than their newer, open-loop cousins, but recent numbers from big payment card processor First Data Corp. show the closed-loop sector still has plenty of life. First Data’s monthly SpendTrend report for October shows reload dollar volumes on closed-loop cards increased 25.2% from October …

A new electronic gift card launched by The Home Depot Inc. that lets customers upload and send video images—apparently the first such card in the market—is performing reasonably well in the early going for the huge home-improvement chain. “It’s a little bit early, but it has met expectations so far,” …

With the holiday shopping season only weeks away, the nation’s biggest retailers are falling short in their offerings of virtual gift cards, according to research released on Thursday. Of the country’s 100 biggest online merchants—many of which also operate large brick-and-mortar chains—only half offer virtual cards, which are gift “cards” …