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Visa Inc. and MasterCard Inc. are shelling out ever more dollars to buy issuer loyalty and induce merchants to route transactions onto their networks. A Digital Transactions News analysis shows the two leading payment card networks are on track to spend approximately $6.75 billon on so-called rebates and incentives in …
Read More »Search Results for: virtual card
Blackhawk Study on E-Gift Cards Shows Why Competition Is Heating up
Electronic gift cards are becoming more popular with consumers, and potentially creating more sales at retailers, finds a new survey from Blackhawk Network Holdings Inc. That will likely mean competition for consumers will heat up as merchants and processors look to cash in. Mercator Advisory Group, which follows the gift …
Read More »AmEx Adds Rewards to Its Serve Prepaid Card, But Will Users Find It Worth the Price?
American Express Co. is offering new rewards and benefits for using one of its prepaid cards, but at a cost. The card brand and acquirer on Wednesday added a rewards program to its Serve card under the “Serve Cash Back” moniker. Serve Cash Back users, who pay $5.95 per month …
Read More »Eye on Prepaid: Users Want Universal Wallets, Plastic Gift Cards; InComm Adds Brands
While doubts persist about how appealing mobile wallets really are for consumers, a majority—54%—would use a mobile wallet if it were accepted at all merchants. That’s one finding from a Blackhawk Engagement Solutions Inc. survey, released Tuesday, on shopper behavior. Blackhawk Engagement Solutions is a unit of Pleasanton, Calif.-based Blackhawk …
Read More »Spurred by Heavier Marketing, Gift Card Loads Grew 9% in 2014, New Report Says
With a little more marketing oomph behind it, the gift card market rebounded in 2014 after a down year in 2013, according to a report released Wednesday by Mercator Advisory Group. Virtual gift cards, a small but key segment of the market, held their own and may soon benefit from …
Read More »With Its Softcard Deal, Google Cements Carrier Support And Turns up Heat on Apple Pay
When Google Inc. launched its Google Wallet mobile-payments service nearly four years ago, it quickly ran into a formidable obstacle: three major mobile carriers, including two of the nation’s largest, wouldn’t let Google Wallet work on their phones. Now Google has finally found a solution, and it’s one that could …
Read More »A New Card Aims to Combat Data Breaches with Unique Numbers for Each Transaction
Consumers are weary of dealing with the fallout from data breaches and want a better way to minimize their risk. The backers of Final, a new credit card with online-management tools that can set spending caps and produce virtual card numbers tied to specific merchants, hope to alleviate some of …
Read More »Hoping to Avoid ‘Or Else,’ Card Networks and the PCI Council Step Up Compliance Efforts
The private sector often lives in fear of government regulation, but the payment card industry’s indigenous regulators are piling on new disclosure, monitoring and security requirements for merchant acquirers, panelists said Wednesday at the Northeast Acquirers Association (NEAA) annual conference in Boston. While many of the new rules are meant …
Read More »With Holiday Gift Card Sales Wilting, Issuers Will Have to Push Harder, Add Digital
The earliest known example of a closed-loop gift card was offered during the Christmas holiday season in 1916 by Hampton’s Quality Store in Eugene, Ore. The store advertised a “Christmas Glove Gift Card” that could be given to a lady, allowing her to redeem it for the gloves she wanted. …
Read More »Chip Cards Mean Cash for VeriFone
For years, leading U.S.-based terminal maker VeriFone Systems Inc. has been anticipating the move away from magnetic-stripe cards to the Europay-MasterCard-Visa (EMV) chip card standard. The conversion is guaranteed to induce a buying spree for point-of-sale hardware as well as the software that runs it. That’s the happy circumstance VeriFone …
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