For mobile-wallet providers, card issuers, and merchants trying to attract consumers to their mobile-payment services, the way to build a base of active customers can be summarized in two words: pay up. New findings from Auriemma Consulting Group based on research with 1,505 payment card holders eligible for mobile-payments programs …
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Early Warning Readies Its Launch Campaign for Zelle That Will Emphasize Awareness, Branding
The Zelle person-to-person payments service is about to take on a public face as bank-owned parent company Early Warning Services LLC readies a multifaceted marketing campaign for rollout in the coming weeks and months. “I would say it’s a significant marketing campaign focused on awareness,” Melissa Lowry, vice president of …
Read More »Mobilizing the Store Card
Just as they once issued proprietary plastic, retailers are introducing their own mobile wallets. But just how much consumer appeal do these apps have, and will they work equally well for all merchants? In the business of mobile payments, everyone is familiar with the trio of so-called Pays—Android Pay, Apple …
Read More »What Comes After 15 Minutes of Fame?
Host card emulation had a moment in the sun a few years ago as Google and banks geared up their mobile wallets. Since then, HCE’s adoption has widened even as its public profile has faded. What’s next for the technology? It just rolls off the tongue: “host card emulation.” As …
Read More »How Ant Financial Is Laying the Foundation for Alipay’s Expansion
Ever since Ant Financial Services Group let it be known in October that it is working with key payments players like VeriFone Systems Inc. and First Data Corp. to bring its Alipay mobile-payments service to North America, the industry has wondered about the Chinese company’s strategy both in the United …
Read More »Evertec Merchant Acquiring Revenue Down and other Digital Transactions News briefs
• Puerto Rico-based Evertec Inc. said revenue in its merchant-acquiring unit declined 1% in the fourth quarter to $23.1 million while revenue in its payment-processing segment grew 0.4% to $28.9 million. Evertec announced it has an agreement to buy Chile-based EFT Group S.A., a payment processor and software company that uses the …
Read More »Through an Integration With Apple Pay, Urban Airship Combines Loyalty With Payment
By John Stewart @DTPaymentNews It has become an article of faith that mobile payments capability alone won’t excite consumers. The challenge lies in how to meld loyalty with payments in a single tap at checkout for multiple retail chains. On Friday, Urban Airship Inc. announced an integration of its Reach …
Read More »Gulf Pay, Built on P97 Tech, Will Join Growing List of Gas Wallets Later This Year
Gulf Oil L.P. becomes the latest fuel retailer to offer its own mobile-payment app with the introduction Tuesday of Gulf Pay. The service, scheduled to be tested at some New England and New York locations in the first half of 2017, eventually will accept Mastercard Inc.’s Masterpass digital wallet. Further …
Read More »SignaPay Launches Cash Discount Program and other Digital Transactions News briefs
• Merchant processor SignaPay Ltd. announced the official launch of its PayLo software, which allows merchants to collect what the company calls a “small” service fee on each transaction processed on merchants’ point-of-sale terminals. The fee is waived if the customer uses cash or a gift card. SignaPay says the software is …
Read More »Working at a Deliberate Pace, Chase Pay Lines up HMSHost and Parkmobile
By Kevin Woodward@DTPaymentNews Chase Pay, the nascent mobile-payments service from banking giant JPMorgan Chase & Co., has added two more merchants to its roster. HMSHost, a Bethesda, Md.-based dining-services company specializing in transportation locations, and Parkmobile LLC, an Atlanta-based parking company, will begin accepting order-ahead capability based on functionality developed …
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