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Focused on iGaming as a growth strategy, Paysafe Ltd. announced Monday it is expanding its relationship with Playtech plc, a provider of gambling software, to the United Kingdom and Europe. The deal builds off the two companies’ existing relationship in United States.
The deal will allow iGaming operators in the U.K. and Europe to leverage Playtech’s iGaming PAM (player account management system) Information Management Solution (IMS) platform to access Paysafe’s payment solutions, beginning with acquiring and card processing, through a single, global integration with Paysafe’s application programming interface. Access to Paysafe’s digital wallet will be available at a later date.
Playtech has 170 global gaming licenses in 30 regulated jurisdictions, according to its Web site.
“Offering our iGaming partners market-leading technologies that deliver the most seamless and engaging experience to their customers is absolutely central to our strategy at Playtech,” Shimon Akad, chief operating officer for Playtech says in a prepared statement. “Payments plays an important role in delivering the ultimate player journey and requires an experienced team with expert knowledge, which is where Paysafe comes in as the ideal partner for us. We are extremely happy with the progress of our relationship in the U.S. and are truly excited about what we can achieve together in the U.K. and Europe.”
Paysafe began partnering with Playtech in the U.S. during the first quarter of 2021 by processing Playtech’s traditional and alternative payment solutions for its iGaming brand “Play Gun Lake” in Michigan. Earlier this year, the two companies expanded their relationship in the U.S. to include Playtech’s betPARX iGaming and sportsbook app for users in Pennsylvania and New Jersey.
“Playtech is an exciting global gaming brand committed to offering its operators a frictionless payments experience,” Paulette Rowe, chief executive of integrated and e-commerce solutions for Paysafe, says in a prepared statement. “We’ve seen great success in the rollout of our collaboration across multiple U.S. state markets and are delighted to be extending this into the U.K. and Europe via the same single-technology integration.”
In April, Paysafe announced former FIS Inc. president Bruce Lowthers would take over as its chief executive and executive director. Lowthers, who officially took the helm May 1, replaces Philip McHugh.
