Restaurant-Payments Startup GoTab Expands to the Northwest With Its PaySuite Partnership

The hospitality industry continues to heat up as a market for digital-payments processing and technology, attracting established players and startups alike. Early Tuesday, GoTab Inc. said it is working with business-software firm PaySuite to sell its services to restaurants in the Pacific Northwest. 

The first installation is a food hall in Gresham, Ore., that includes restaurants along with small grocery stores and other retailers. GoTab announced its platform will allow customers to order from any business in the food hall using a single quick-response code. The installation also includes the ability to order ahead on a mobile phone for both dining in and takeout on a single tab and without downloading an app.

The move into Oregon represents a major geographic outreach for Arlington, Va.-based GoTab, which was founded in 2016. Working with PaySuite, GoTab says it will expand its technology offering first to breweries, restaurants, and other locations in the Portland area. 

“Through our partnership with PaySuite, we are able to expand our presence in the Pacific Northwest region and bring our best-in-class technology solution to multiple hospitality concepts,” Jake West, GoTab’s vice president of partnerships and sales, said in a statement. “This truly showcases the versatility of GoTab’s cloud-based solution, and the expansive ways GoTab can be used beyond traditional hospitality service models.”

The hospitality market has become a hot field for payments providers as the pandemic has forced proprietors to develop quickly technologies that can enable such functions as pay-at-table, online ordering, and takeout and delivery. Payments providers specializing in this market include major  companies such as Shift4 Payments Inc. along with well-known technology firms such as Block Inc. (formerly Square Inc.) and Toast Inc.

Now both GoTab and Lake Oswego, Ore.-based PaySuite are counting on their new partnership to help build share in this market. “We’re excited to join forces with GoTab and support merchants with a versatile restaurant commerce platform that helps them scale and grow their operations,” said Keith Sconiers, PaySuite’s president, in a statement.