Square is a long way from just offering a plug-in card reader dongle and there may be no better evidence of that with its fully revised Square Point of Sale app.
This iOS and Android app enables merchants (Square calls them sellers), to pick and choose which services, such as booking, retail operations, or hospitality, to use and even mix with other modes. The new app enables customization and access to the variety of specialized Square services in one place, Square says.
Merchant payments and point-of-sale needs have evolved since Square’s debut in 2009, prompting the consolidated app. More than 4 million sellers use Square and they’re diversifying their business reach to new customers, creating new revenue streams, and connecting to their communities in entirely new ways, Square says. Square is now part of Block Inc., a name change made in 2021.

Among the modes, three are in the food and beverage segment—food and drink sellers comprised 33% of Square’s customer base as of the fourth quarter of 2024—for quick service, full service, and bar operators. Other modes are retail, bookings, services, and standard, Square’s classic POS service. Any can be combined with another.
For example, a bicycle shop may pick retail and bookings, for its service appointments. Perhaps a couple years later, it acquires new space to set up a craft beer stand and could add the bar mode within the app. Other examples include spas selling home goods or bars evolving into restaurants.
Sellers can add modes to meet various revenue streams, a Square spokesperson tells Digital Transactions News. “This is a big improvement on the old experience where a seller may have needed to download and use different POS apps,” the spokesperson says. Square says testing of the new app found that the feature discovery and usage rate among new sellers increased nearly 80% from the rate of the previous Square experience.
That should make it easier for merchants to find the tools to operate their businesses and expand their features as their needs change rather than decide in the respective app stores which Square apps they might have needed.
One of the benefits for Square with the new app, which is available now, is simplified oversight.
“With our new app, sellers can do just that—they don’t have to choose between breadth or depth; they can have both with Square,” Willem Ave, Square’s head of product, says in a statement. “We’re also able to build innovative new features for sellers of all types and sizes even faster, with less overhead than required for maintaining many separate tools. We can deliver specialized software experiences for unique use cases and complex industries, while maintaining the ease-of-use sellers, their employees, and their customers expect from Square.”
Square says new sellers are onboarding with the new app, and those that previously used the Square Point of Sale app have migrated to the new version.