Digital Transactions Authoritative, insightful and timely information for payments professionals
Gone are the days of online-only shopping sprees. Consumers are flocking back to brick-and-mortar stores for many purchases. But this new breed of omnichannel shopper expects a seamless blend of the digital and physical experience.
They’re accustomed to the power of technology – finding product information with a tap, comparing prices in seconds, and completing purchases with a click. This expectation of convenience and autonomy transcends channels. They want it all, and they want it now, whether they’re browsing online or walking the aisles.
The challenge is how to bring the access to information, speed, and convenience of online shopping experiences to in-person transactions. The AXIUM Payment Platform and SoftPOS from Ingenico offer payment solutions that retailers need to meet modern customers’ expectations.
AXIUM Enhances Self-Checkout
Consumers who want to save time and skip the line head for the self-checkout instead of looking for assistance from a cashier or sales associate. However, retailers need to deploy self-service solutions with payment technology that makes transactions easy and secure. With AXIUM, retailers can securely add new capabilities, such as sustainable digital receipts, customer surveys, and loyalty rewards, with seamless integration with the self-checkout’s payment technology.
Furthermore, backed by Ingenico, the global leader in payment acceptance and services, user-friendly AXIUM terminals run the full range of payment methods, from credit and debit to mobile wallet and contactless card payments. The AXIUM Payment Platform also allows retailers to accept alternative payments, such as buy now, pay later (BNPL) and QR code payments, giving customers payment choice.
SoftPOS: The Ultimate Line-Busting Solution
When retailers need a strategy for keeping lines short, they can leverage SoftPOS from Ingenico. SoftPOS gives retailers and their customers the convenience of mobile point of sale (POS) without an investment in additional payment devices. With SoftPOS, businesses of any size can accept contactless payments directly on a smartphone or tablet – inside the store, curbside, at pop-up shops, wherever and whenever customers are ready to pay.
SoftPOS is an excellent choice for small retailers with limited IT budgets; they can use mobile devices their businesses already own to accept contactless payments. However, large and enterprise retailers can also benefit. SoftPOS allows these retailers to accept contactless payments, wherever customers engage, complementing the payment technology they’ve already deployed on counters throughout their operations.
Customer Experiences that Build Loyalty
Ingenico payment technology delivers the speed and efficiency that create smooth, customer-pleasing checkout experiences. They also help retailers bridge the gap between online and in-store experiences by:
- Catering to on-the-go customers with streamlined, on-the-spot transactions that give the customer options.
- Minimizing checkout lines and wait times.
- Providing choice and easy access to customer information
- Easily adding new capabilities and emerging payment applications to the terminal
When retailers meet – or exceed – customer expectations with friction-free, personalized payment experiences, they’ll build loyalty and customer lifetime value that lead to a thriving, competitive business.
Put AXIUM and SoftPOS to work and discover the advantages of providing digital payment options to omnichannel customers when they shop in your brick-and-mortar locations.
