WooCommerce Makes Affirm Its Go-To BNPL Provider

WooCommerce is making Affirm Holdings Inc. its default buy now, pay later payment option, the e-commerce platform provider announced early Thursday.

WooCommerce has offered Affirm as a payment option since 2015. In 2022, WooCommerce began offering Affirm to its merchants in Canada. 

As part of the deal, eligible merchants will offer Affirm’s Pay in 30 model, which the BNPL provider debuted earlier this year. That model allows consumers to pay for a purchase in full within 30 days. Affirm also offers biweekly and monthly installment plans from three to 60 months.

Making Affirm the default BNPL payment option on WooCommerce is expected to broaden Affirm’s reach, especially among small and midsize businesses. It will also enable merchants to offer the payment option across a wider range of transactions, including smaller cart sizes, and make flexible payment plans available to more online shoppers, the two companies say.

Since January, WooCommerce has seen the number of merchants offering Affirm as a payment option increase 45%. In addition, merchants offering Affirm have seen an increase in average order value, compared to those that don’t offer Affirm.

“We know how much our customers value choice, flexibility, and transparency at checkout, which is something Affirm’s solutions uniquely provide,” says Benjamin De Castro, chief marketing officer for Gardyn, a retailer of indoor gardening systems, in a statement. “Offering Affirm through WooCommerce allows us to deliver a best-in-class checkout experience—one that helps us better meet our customers’ needs and, in doing so, accelerates our growth.”